Despite political headwinds both here and across the pond, the UK's electric vehicle (EV) market continues to experience strong growth. Government data shows that in January 2025, battery electric vehicles accounted for 21% of new car registrations, marking a 41.6% year-on-year increase. This surge underscores a significant shift towards sustainable transportation amongst consumers, and marks a shift that venues should be prepared for.

For destination and hospitality venues, this trend presents both an opportunity and a challenge. 

As more consumers adopt EVs, their expectations for accessible and reliable charging facilities during their travels grow. Venues that proactively address this need can enhance guest satisfaction, attract a broader clientele, and position themselves as environmentally conscious leaders in the industry.

YouGov data provides an even deeper dive

Alongside the Government data, separate YouGov research conducted at the back end of 2024 highlighted further trends in EV adoption that are highly relevant for UK hospitality venues like pubs, hotels, and B&Bs:

• 5% of the UK population now own an EV, and 9% of cars purchased in the last 12 months were electric.
• 25% of the population expect to buy a car in the next 2 years, with EVs being a growing consideration.
• 84% of current EV owners only considered electric vehicles when purchasing.

• 35% of new cars in the past year were hybrids, with nearly a fifth being EVs.
• 23% of hybrid owners originally considered EVs but cited price, infrastructure, and maintenance concerns as barriers.
• The cost-of-living crisis is influencing travel patterns, but EV owners remain motivated to travel where charging is convenient.
• Battery longevity and infrastructure gaps (lack of chargers) are barriers for potential EV buyers.

Relevance for hospitality venues:

• Hotels and B&Bs should anticipate higher demand for EV charging, especially from travellers prioritising eco-friendly transportation.
• Pubs in popular tourist areas can attract EV drivers by offering charging services, encouraging longer visits and increased spending.

• Venues in rural or less-developed charging infrastructure areas might benefit from promoting hybrid and EV friendly services while the network matures.
• Investing in EV charging infrastructure now positions venues ahead of competitors when hybrid owners eventually transition to full EVs.

• Hotels and resorts can bundle charging services with accommodation packages to attract cost-conscious travellers.
• Pubs and restaurants near motorways or scenic routes could benefit from marketing themselves as EV-friendly stopover points.

The business case for EV charging stations

Integrating EV charging stations into your venue's amenities offers several advantages:

• Attracting eco-conscious guests: Travelers are increasingly prioritising sustainability. Providing EV charging facilities signals a commitment to green practices, appealing to this growing demographic.
• Extended guest engagement: While vehicles charge, guests are likely to spend more time on-site, whether dining, exploring amenities, or attending events, leading to increased revenue opportunities.
• Staying competitive: As EV adoption rises, venues without charging capabilities may find themselves at a disadvantage. Offering this service ensures you remain competitive in the market.

Implementing EV charging solutions

For venues considering the addition of EV charging stations, collaboration with experienced providers is key. At VoltShare, we specialise in delivering tailored EV charging solutions that align with your brand and operational requirements. Our services include site assessment, installation, and ongoing support, ensuring a seamless experience for both you and your guests.

By integrating EV charging facilities, your venue not only meets the immediate needs of EV-driving guests but also contributes to a sustainable future, enhancing your brand's reputation and appeal in an increasingly eco-conscious market.